Discounting Spring Sports Physicals Can Get New Patients Onboard

The weather may be lagging to catch up, but preparation for spring sports is well underway in schools across the country. Some families may be lagging in getting their student athletes in for a preparticipation physical, as well. Now is the time to let them know you’re ready to help. PhysicianOne Urgent Care locations in Connecticut, Massachusetts, and New York are providing incentive for families to choose them by offering to conduct those physicals for just $35—a 65% discount on what the operator would normally charge. It’s an enticement designed not just to get people in the door, but to introduce patients who may not have visited an urgent care center before to the array of services available when a family member needs immediate care. In press releases to promote the spring physical special, PhysicianOne stresses that their locations are open every day, with hours that go beyond those of the typical primary care office, while also describing services designed to make patient visits as efficient as possible. If you undertake a similar initiative, be sure to include your location and website and reach out to area parent–school associations.