Urgent care providers are well trained, well educated, and well prepared to treat patients with a wide array of complaints. One of the challenges is, there are still a great many people who don’t know that. The same holds true for employers in your area, who also may not realize that many urgent care centers offer occupational medicine services. Advertising, marketing campaigns, cold calls, and signage are all good ways to try to reach them, but there’s another method of introducing yourself while also helping potential patients and occ med customers. Urgent Care Now in Little Egg Harbor, NJ is conducting a Breakfast Education Series for Employers starting this month and running through the summer, during which John Kulin, DO, FACP will address the following topics:
- Light Duty Programs, and Why You Need One
- Drug Screening in the New World
- Workmen’s Compensation Reporting, When and Why
- Pre-Employment Physicals, Know Your Workforce
- Job Descriptions: Setting Expectations From the Start
- Understanding and Managing Your WC Mod for the Long Term
While these are clearly designed to drum up occ med business, the decision makers who attend are also potential patients with families, friend, and neighbors who may not have been to Urgent Care Now before. One good experience, including the breaksfast session, could beget countless others. Consider assessing healthcare educational needs in your community, and how you might be able to fulfill them for the benefit of your business and neighbors.