Now open in Atlanta, DriveThru Urgent Care by Viral Solutions promises exactly what its name implies: Patients can receive a selection of care services without leaving their vehicles. According to company officials, Viral Solutions tested nearly 4 million curbside patients for COVID-19 during the pandemic, an activity which laid the groundwork for this drive-through urgent care model, which specializes in testing for and treating seasonal respiratory illnesses. The center is open seven days a week and offers other traditional urgent care services inside the building as well, including x-ray and laceration care.
What this says about the market: Seeing as how patients self-refer to urgent care, every center must consider the differentiators that appeal to target populations, such as working moms who have toddlers in car seats as well as a full schedule of client calls. Although the curbside services are limited, DriveThru Urgent Care’s convenience factor could win on perception alone.