Amazon customers will now be prompted to sign up for Teladoc’s chronic care offerings thanks to a new partnership announced this week between the 2 organizations. Teladoc already has 1 million program participants, and the connection to Amazon will only boost its visibility and market presence. Anyone managing diabetes, hypertension, prediabetes and weight loss can now enroll in virtual care directly through Amazon’s Health Benefits Connector. Just like its agreement with Hinge Health, Talkspace, and other care providers, Amazon will show customers Teladoc’s offerings when they search for related products or devices. Consumers then enter their health insurance information to receive program cost information. This is the 5th virtual care provider in the online retailer’s partner channel.
It’s all about scale: Make no mistake, these 2 brand leaders have the scale that is needed to sustain a program with enough patient volume for a positive profit forecast. The growing virtual platforms may chip away at urgent care operators that currently offer weight management programs, however. Read more from previous JUCM news: Amazon Adds Hinge Health to its Digital Care Offerings
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