Adjust Your Strategy for a Down Economy

There is a broad consensus that our country’s current recession will advance to become the harshest economic crisis we have faced since the Great Depression. On the surface, spiraling unemployment and broad-based financial pressures portend trouble for most urgent care clinics. Yet, crisis inevitably breeds opportunity if clinic owners avoid being caught like a deer in the headlights and proactively move forward.

This month’s column addresses economic realities and what clinics can do now—not just to stay afloat, but to prosper in lean times.