As even the most frigid regions of the continental U.S. embrace spring and look forward to warmer weather, the time is right to start thinking about what that means to your urgent care operation. Besides seeing more warm-weather injuries and illnesses, as well as an influx of patients who are just passing through your community on vacation, there are seasonal opportunities to raise awareness of your business and reach people who may have been hibernating all winter. A great example: ChoiceOne Urgent Care and University of Maryland St. Joseph Medical Center just jumped into a partnership with Coppermine Fieldhouse, a local facility that offers camps, clinics, clubs, and a variety of special events for children and adults. Besides conducting preparticipation sports physicals at a discounted rate, ChoiceOne will offer free baseline concussion tests at four of its locations—not only performing a valuable community service, but also ensuring potential patients know where to go when immediate needs occur. Where will your urgent care center’s neighbors be spending time this summer—and will they see you there?
Published on
As Summer Approaches, Be on the Lookout for Seasonal Outreach Possibilities