Marketing to Local Schools

Offering preparticipation physicals to student athletes is a win-win-win proposition. It can be lucrative. It renders an important service. And because of the exalted place of school sports in American society, ensuring that young athletes are healthy enough to participate spotlights your urgent care in your community and makes people aware of the many other services you offer. The key to profitability is effective marketing. Area school children who participate in sports are required to …

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Are Urgent Cares Liable?

JOHN SHUFELDT, MD, JD, MBA, FACEP Full disclosure: I was not always the smooth, confident provider I hope I am today. No, there was a time when I would say or do things while practicing medicine that would shine a bright light upon my medical inexperience, naiveté, or general ignorance. To wit, the emergency medicine residents where I trained were pressed into servitude twice yearly to go out to the local high schools and perform …

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A Surprising Cause for Constipation?

A Surprising Cause for Constipation?

Urgent message: Prescribing Miralax and an enema would likely have killed this patient. He nearly died in the hospital. Can you figure out why? WILLIAM A. GLUCKMAN, DO, MBA, FACEP, CPE, CPC Constipation, a common urgent care complaint, can be a symptom of many things, not all of them obvious, and some life-threatening. In this tricky case, the underlying problem is one that many urgent care physicians would not consider in a differential diagnosis, yet …

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Planning for Meaningful Use? The Clock Is Ticking

Planning for Meaningful Use? The Clock Is Ticking

Urgent message: CMS offers stimulus funds to providers who “attest” that their EHR use improves patient care: up to $18,000 in 2011 alone. The sooner you do, the more you stand to earn. ERIC McDONALD “Meaningful use” refers to the use of a “certified” electronic health record (EHR) to meet specific objectives established by the Centers for Medicare & Medicaid Services (CMS), which administers the EHR incentive program. An EHR is certified when it demonstrates …

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Sudden Cardiac Death

Sudden Cardiac Death

Identifying Risk Factors in Preparticipation Physicals for Young Athletes Urgent message: Doctors in the US and Europe are divided over what the cardiovascular component of a proper sports physical should include. Here is a reasonable approach. NATHAN P. NEWMAN, MD, FAAFP Sudden death in young athletes is not new. In 490 BC, when the Greeks improbably defeated the invading Persians at Marathon, a young herald, Phidippides, ran 25 miles back to Athens to announce the …

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