A Recipe for Medical Decision Making

Lee A. Resnick, MD, FAAFP No other specialty requires more expertise in medical decision making than urgent care medicine. We specialize in the evaluation and management of the “undifferentiated patient,” with limited access to diagnostic and consultative resources. Our scope of care is one of the broadest in medicine, requiring breadth of knowledge across disciplines. Our patients are almost entirely new to us, giving us limited clinical and personal insight into their presentations. Finally, constraints …

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Managing Through Change

JOHN SHUFELDT, MD, JD, MBA, FACEP The urgent care sector in particular, and healthcare in general, is undergoing a sea change—a phrase that has its origins in Shakespeare’s The Tempest: Full fathom five thy father lies Of his bones are coral made Those are pearls that were his eyes Nothing of him that doth fade But doth suffer a sea-change Into something rich and strange. Shakespeare was referring to the corpse of Ferdinand’s father being …

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Hedging Your Bets: The Art of Market Segmentation

If you have more than one child or grew up with at least one sibling, you have probably experienced “segmentation.” That is, you have most likely used different tactics and strategies in dealing with each of your children or you were treated somewhat differently than your siblings. Segmentation within the urgent care occupational health market follows the same principle; a communication technique that is effective with one audience may not work as well with another. …

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The Front Office: Window to Your Practice

The Front Office: Window to Your Practice

Urgent message: Patients will return again and again—and tell their friends, too—if your center’s manager and employees are unfailingly courteous, com petent, and thorough. Alan A. Ayers, MBA, MAcc, Experity If you’re planning to own and operate an urgent care center, you’re probably not thinking about managing an administrative office. Instead, you envision yourself hurrying between exam rooms, suturing cuts, setting fractures, and dispensing orders. Digging your way out of paperwork, refereeing staff disputes, tracking …

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Developing Data: October, 2008

In Developing Data, JUCM will offer results not only from UCA’s annual benchmarking surveys, but also from research conducted elsewhere to present an expansive view of the healthcare marketplace in which urgent care seeks to strengthen its presence. In this issue: How did patients in a national study of visits to emergency departments in the United States rate their experience according to select key indicators of satisfaction? One can surmise from the data that participants …

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Nebulizer Treatment Coding and Take-backs on 99051

DAVID STERN, MD (Practice Velocity) Q.Payors do not seem to want to pay on the code E0572 (aerosol compressor, adjustable pressure, light duty for intermittent use). What can we do to get payment? A.This code is not for simple use of the aerosol compressor, but is actually used to code for sale of the actual nebulizer machine. Thus, this code would rarely be appropriate for use in the urgent care setting. Q.How do we get …

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Abstracts In Urgent Care: October, 2008

A Short Video About What to Expect in the ED Increases Patient Satisfaction Key point: Showing the video to patients in the ED waiting room increased their satisfaction with the ED experience. Citation: Papa L, Seaberg DC, Rees E, et al. Does a waiting room video about what to expect during an emergency department visit improve patient satisfaction? CJEM. 2008;10:347-354. Assessment of patient satisfaction has become a component of physician and emergency department evaluation. Investigators …

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Clinical Challenge: October, 2008

The patient is an 82-year- old man who slipped on the street, experiencing a blow to his right shoulder. He has significant local swelling in the injured shoulder specifically, over the acromioclavicular joint as well as significantly limited range of motion. His distal pulses are normal. View the x-ray taken (Figure 1) and consider what your diagnosis and next steps would be. Resolution of the case is described on the next page.

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