Urgent message: Despite conventional wisdom, extensive research has shown that giving feedback at work—ostensibly to foster learning and improved performance—often has the opposite effect. The challenge for urgent care leaders, therefore, becomes learning to instead recognize excellent outcomes, and then nurture and reinforce the behaviors that led to them. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. When …
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