Journal of Urgent Care Medicine

Starting an Urgent Care in a New Era

Urgent Message: Today, there are very few market opportunities for urgent care that present no competition, so operators must assess not just the existence of local competition but also the nuanced qualities of each competitor. Heather Real Citation: Real H. Starting an Urgent Care in a New Era. J Urgent Care Med. 2025; 19(5)37-39 The urgent care industry has come a long way over the last several decades. With 2024 being the first year where …

Is It Time to Revisit Your Urgent Care Marketing Tactics?

Heather Real Download the article PDF: Is It Time to Revisit Your Urgent Care Marketing Tactics? In the journey of an urgent care visit, where does the patient story begin? Is it when the patient walks through the door, or did it start when the patient was still at home Googling “urgent care near me” on their phone? It is likely neither of these. The patient journey to your urgent care actually begins before they …

De Novo vs Acquisition: What’s the Best Pathway for Urgent Care Growth?

Urgent message: When considering growth in urgent care, there are both advantages and challenges to acquiring an existing urgent care center vs developing a completely new business. Heather Real The urgent care industry is ever-evolving and flexing to meet the needs of patients and communities. This means the way operators enter the industry needs to be flexible, too. While starting a new business in a freshly outfitted space in a growing part of town is …

Are You Chasing Profitable Growth, or Just Growth?

Heather Real With today’s urgent care operators challenged with increasing expenses and stagnant reimbursements, many thoughtful entrepreneurs turn to ancillary services to drive more revenue into their business. These offerings are numerous and varying in nature. When determining if and what to add to an urgent care business, you’ll need to ask some crucial questions: As the competition for patient loyalty heats up, many operators are looking for ways to stand out. Some ways of …

Where Do You Start When Starting Your Urgent Care?

Heather Real There are many reasons to start your own urgent care, whether it be feeding your entrepreneurial spirit, investing in an industry that has proven to be stable and growing (even amidst multiple economic crises in the last three decades), or responding to the needs of a community. For many, the reasons include at least some of these, and more. Realizing the desire to take on this project is the first step; however, there …