Practice Management
Every time I am able to gather in person with other Urgent Care professionals, I come away enriched and invigorated for the future of our practice. No matter the challenges that we may be facing as an industry or a specialty, there is a stubborn optimism that infuses these events and the people that participate as speakers, exhibitors, planners or attendees. These events are perfect examples of what the Urgent Care Association (UCA) stands for, …
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Clarity is a good thing, but achieving clarity isn’t always easy. It requires a deep understanding, and reaching that depth takes time and energy. It’s taken us a few years. In 2022, we got clarity around the role of the Urgent Care Association (UCA). For a long time, we tried hard to do anything that anyone in Urgent Care needed, and that led to a lot of good work but also a very unclear identity. …
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For as long as I can remember, Urgent Care has defined itself in the context of something else. We’re “more than primary care but less than emergency,” and “we’re like those drugstore clinics but we can do a lot more.” Or “we fill a gap in on-demand access.” I guess that is necessary when you are new and small and unknown. The problem with this kind of definition is that it’s so other-dependent. The way …
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Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …
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Amazon. Dollar General. Berkshire Hathaway. JPMorgan Chase. Walgreens. Walmart (insert echo here). It’s been an interesting few years watching these giants try to do what you do. The biggest tragedy of all of this is the hundreds of millions of dollars that have been spent by these folks that could have been saved if someone on their end had simply picked up the phone and talked to one of us. No one called the Urgent …
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I like to think that I usually have a pretty good read on Urgent Care, but I am currently mystified by something and need your help. For as long as I can remember, everyone in Urgent Care has chanted a common refrain: “We need a seat at the table!” In the beginning, we were too small to make enough noise to be heard and way, way too tight on funds to even think about hiring …
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Here at the Urgent Care Association (UCA), we often used to ask ourselves, “Is this a UCA thing or a College thing or a Foundation thing?” Over the past few years of talking to all of you, I learned that we were not the only ones asking this question. When you build a house, over the years, you may add on a fantastic new sunroom, then an expansive extra bedroom, and then maybe you remodel …
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Members of the Urgent Care Association (UCA) get a lot of “free” stuff—resources, checklists, podcasts, job searches, magazines, webinars, templates, plans, and so on. But this year at the Urgent Care Convention we are going one better (two, actually). I’m talking about our new “Ask a Consultant” sessions and our Quality Programs Center, both of which essentially provide the space for free consulting (yes, free). The Ask a Consultant sessions feature top, vetted consultants who …
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Do you remember what it was like in the summer of 2020? If that summer had a theme, it would have been “overlooked.” Everyone was jumping up and down and waving their arms to get the attention of suppliers, government agencies, payers, diagnostic companies, and pharmaceutical companies so we could meet the needs of the patients literally lining up in front of our centers. We had to fight for every single thing we got, and …
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“Driving Change” is our overarching convention theme that we build on each year. When you are busy Driving Change in healthcare delivery, there aren’t a lot of breaks. In just the normal day-to-day of Urgent Care, you are anticipating, meeting, and exceeding the needs of your patients. You are doing the same for your occupational medicine employer customers. You are doing the same for your colleagues. You are doing the same for your strategic partners. …
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