More Data Show Millennials May Be Ripe for Urgent Care

Yet another study indicates that “millennials”—individuals between 18 and 36 years of age—have a tough time affording basic healthcare costs (including insurance, in many cases). One out of five says they can’t afford routine health costs, while an additional 26% say they can afford routine healthcare costs, but with difficulty. The Harris Poll found that 70% consider cost to be a “very important” factor when looking for healthcare, and that 16% do not intend to obtain insurance in 2017. “Affordability” was the most common reason given. Given other studies that have shown this same demographic group does not feel strongly about establishing an ongoing relationship with a given healthcare provider, urgent care operators would be wise to tailor their marketing campaigns, services, and practices and procedures with millennials in mind.