Doing Well by Doing Good in Your Communities

The community in which your urgent care business operates is probably full of residents who drive past your front door many times a week. Maybe they’ve never noticed, or have been visiting your competitor down the road when they have same-day needs to see a healthcare provider. It’s just as likely that some members of that same community are struggling to make ends meet or to put food on the table—literally. Thanksgiving and the approaching winter holidays could mark the perfect time to create community outreach programs that both fill a serious need and introduce you to new prospective patients. IMA has seized this opportunity for years in the Middletown, NJ area according to an article published online by Middletown Patch. IMA partners with community support organizations Middletown Helps Its Own, the RAINE Foundation, and Lunch Break to invite area residents to drop off canned vegetables, stuffing mix, cranberry sauce and boxed cake mixes to a number of its urgent care and primary care locations leading up to Thanksgiving. Generous donors are assured of knowing where IMA is located and are given a positive first impression of the company. And the community as a whole sees the glowing local media coverage. Consider what similar opportunities to “do well by doing” good exist in your area.