Don’t Be Modest—Promote Your Providers as the Health Experts They Are in the Community

Every summer, it becomes evident that parents need reminders of seemingly basic information that can help their children stay safe and feel good throughout the summer. Whether it’s wearing bike helmets, getting checked for ticks, or avoiding sunburns, simple things can become big problems if they’re not top-of-mind. Communities served by University of Iowa Health Care recently got the lowdown on dealing with seasonal allergies from an online newsletter article written by an advanced nurse practitioner at UI Urgent Care, however, while readers of the Daily Herald in Arlington Heights, IL got a broad-based primer on “summertime must-dos” written by a local pediatric urgent care provider at Children’s Health Alliance Immediate Care. Each of those authors has been recognized as someone who is both knowledgeable and caring in the community—and their employers’ names are out there just as prominently. As the summer wears on, think of editorial content that could be useful to prospective patients and submit it to local media. Be sure to include the credentials of the author, as well as the urgent care center address, operating hours, and contact information.