Driving Traffic for Your Flu Program (Literally)

An urgent care operator in Louisiana has found an original way to literally drive traffic for its flu shot program: For one day, it set up a drive-through flu shot station in the parking lot so patients could get their vaccination without even getting out of the car. The move added an extra layer of convenience above the core urgent care attribute of walk-in treatment and preventive care. Besides the obvious benefit of ensuring that more patients will be protected from the flu, Willing-Knighton Quick Care also demonstrated a willingness to think outside the box to care for the community that patients may remember the next time they need immediate attention (even if they didn’t take advantage of the program by getting a flu shot, as Quick Care made sure local media knew about the event; they managed to get coverage both on local television and in print).