From the UCA CEO

Clarity is a good thing, but achieving clarity isn’t always easy. It requires a deep understanding, and reaching that depth takes time and energy. It’s taken us a few years. In 2022, we got clarity around the role of the Urgent Care Association (UCA). For a long time, we tried hard to do anything that anyone in Urgent Care needed, and that led to a lot of good work but also a very unclear identity. Now we know: We are here to ensure the advancement and long-term success of Urgent …
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For as long as I can remember, Urgent Care has defined itself in the context of something else. We’re “more than primary care but less than emergency,” and “we’re like those drugstore clinics but we can do a lot more.” Or “we fill a gap in on-demand access.” I guess that is necessary when you are new and small and unknown. The problem with this kind of definition is that it’s so other-dependent. The way we talk about ourselves often sounds like it would be better if no one needed …
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Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your podcasts). I want to give a monumental shout-out to the many Urgent Care Association (UCA) …
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Amazon. Dollar General. Berkshire Hathaway. JPMorgan Chase. Walgreens. Walmart (insert echo here). It’s been an interesting few years watching these giants try to do what you do. The biggest tragedy of all of this is the hundreds of millions of dollars that have been spent by these folks that could have been saved if someone on their end had simply picked up the phone and talked to one of us. No one called the Urgent Care Association (UCA), and if they did call one of you, they sure didn’t listen …
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I like to think that I usually have a pretty good read on Urgent Care, but I am currently mystified by something and need your help. For as long as I can remember, everyone in Urgent Care has chanted a common refrain: “We need a seat at the table!” In the beginning, we were too small to make enough noise to be heard and way, way too tight on funds to even think about hiring a lobbyist. There wasn’t much we could do back then to get a seat in …
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