‘Location, Location, Location’ May Be a Higher Priority for Patients Than You Think

Urgent care providers and operators are primarily (and appropriately) concerned with the quality of the care they provide. Having gravitated to urgent care, it’s likely they also care deeply about efficiency and cost. One factor that may draw (or dissuade) patients could be hovering under the radar, however. According to an article published on REjournals.com, location is right up there with service and quality when patients are choosing among healthcare facilities to visit. In fact, over 80% of respondents to a survey evaluating various healthcare settings ranked location and proximity as the second most crucial factor for all types of care except for outpatient behavioral health. This is especially important for the urgent care community to keep in mind. “For urgent and emergency care, insurance, location and proximity, wait time and past experience were deemed the most important factors,” according to the report. “Reputation, physical accessibility and hospital network were less critical for these types of care.” While this is not to suggest that you uproot any of your locations, an article in the JUCM archive does offer strategies for scouting out new addresses when you’re ready to expand. Read Find Prime Locations for Rapid Urgent Care Growth now for essential insights.