Make Patients Aware of Your Clinic’s Holiday Plans

Patients visit urgent care centers because they’re convenient places to get quality care, and often at a time when the primary care office is closed. Those advantages—and the goodwill they engender—go out the window when patients waste a trip only to find your doors locked and the lights out, however. With Thanksgiving next week, make sure you’ve done everything you can to make the public aware of when you will and will not be open. Use signage in the waiting room, outside on windows and doors so passersby can see it, post notices on your website, and update your outgoing phone messages accordingly. And, if your location is just one of several under the same ownership, let patients know if there’s an affiliated location that will be open when you’re not. They’ll be much more likely to thank you with a visit in the future.