Michigan Blues Start Pushing Telemedicine

Blue Cross Blue Shield (BCBS) of Michigan and Blue Care Network have apparently seen the light when it comes to the benefits of telemedicine. They’re working with physician groups on creating new financial incentives to expand member utilization. Seventeen groups, in fact, have already submitted telemedicine plans that could reap additional payments. Others are strategizing the best way to incorporate or expand telehealth offerings. BCBS says urgent care will figure prominently in its own efforts. Increased reimbursements and technology support are on the table for providers. Currently under the Blues’ umbrella are e-visits for urgent care initiated by patients, scheduled primary care visits, specialist consultations, care management, and behavioral health.