More Data Show Millennials Prefer Walk-In Settings Like Urgent Care

The largest generational segment in the United States today—the 83 million “Millennials” born between 1981 and 1996—are demonstrating a preference for the convenience of walk-in care facilities compared with an ongoing relationship with a traditional primary care office-based physician, according to new data released by the Kaiser Family Foundation. It’s not just the convenience, though; speed of service, price transparency, and connectivity were also mentioned as key attributes that appealed to them. Of all the 1,200 adults who took part in the survey this past July, 26% said they did not have a primary care physician. However, there were strong differences among age groups within the survey population. In the 18- to 29-year-old range, 45% said they didn’t feel the need to have a primary care physician. Only 12% of those 65 and older felt that way.