A patient who’s never visited your urgent care center before presents with acute pain in his right shoulder after an overly aggressive touch football game with some buddies, reliving their glory days on the high school gridiron. It could be a torn rotator cuff—in fact, you’re sure of it, but you really need an ultrasound image to confirm. Scenario 1: You do what you can for the patient’s pain, tell him to take it easy, …
Read MoreHow One Urgent Care Center Turned a Monthly Promotion into a Disaster Relief Gesture
GoDocs Family Healthcare Center in South Boston, VA conducts a promotion every month in which it gives a prize of nominal value—a $50 gift card to a local restaurant, for example—to area residents who “like” their Facebook page, and share the post promoting the giveaway on their own Facebook page. When it became clear their area would be in the path of Hurricane Florence, however, the proprietors decided to step up and offer something of …
Read MoreDME: Not Just for Surgical Supply Stores Anymore—But Don’t Be Sold a Bill of Goods
Chances are you have some crutches, as well as a few cold packs and various slings and splints, in your urgent care center. Patients come in, get an x-ray and a solid, timely diagnosis, and you send them on their way with what they need to stay safe until they follow up with an orthopedist or their primary care provider. What if you offered more than the necessities, however, to an extent that durable medical …
Read MoreTelehealth Adoption Has Been Slow, but Some Operators Are Profiting
Telemedicine has been hyped as a savior for both patients with poor access to quality local healthcare and operators who want to increase revenue by providing that care. Business has not exactly been booming for most, however, possibly due to lack of awareness among the public or slow adoption by payers. As competition for patients heats up among various segments of the provider landscape, however, there may be a bigger push to capture patients who …
Read MoreFree Help with Seasonal Worries Could Make for a Great First Impression
Tis the season for getting back to the outdoors and all its beauty—as well as its dangers. One of them, as we told you recently, is the boom in the tick population this year. Recognizing that, PhysicianOne Urgent Care offered to provide patients in Massachusetts and Westchester County, NY with free tick removers over a 4-day period last week. In promoting its campaign, PhysicianOne offered tips on avoiding tick bites altogether and explained the range …
Read MoreDiscounting Spring Sports Physicals Can Get New Patients Onboard
The weather may be lagging to catch up, but preparation for spring sports is well underway in schools across the country. Some families may be lagging in getting their student athletes in for a preparticipation physical, as well. Now is the time to let them know you’re ready to help. PhysicianOne Urgent Care locations in Connecticut, Massachusetts, and New York are providing incentive for families to choose them by offering to conduct those physicals for …
Read MoreFlu Season is Your Time to Shine—for Patients’ Benefit and Your Own
This year’s severe flu season is taking a deadly toll in nearly every state in the nation, and it’s not done yet. Urgent care in general is playing a key role in helping to minimize the consequences by continuing to administer vaccines for those who’ve remained healthy so far, and to prescribe antivirals and provide supportive care for those who have the flu. But what does your community know about your expertise and ability to …
Read MoreMore Hospitals Seek Help in Expanding Urgent Care Offerings
As many healthcare systems continue to break ground on their own urgent care facilities and others scan the horizon for operations ripe for acquisition, a third option is starting to pick up steam: Some hospitals are contracting with third parties to run their urgent care business in the hope of ensuring their in-house “startups” are operated by industry veterans. Physicians Immediate Care and OSF Healthcare have already entered into such an arrangement, as have Premier …
Read MoreTaking Care of the First Responders Who Take Care of You, Your Staff, and Your Patients
We’ve all seen painful reminders (or experienced them ourselves) of just how helpless natural disasters can leave us. We’ve also been touched and inspired by the bravery and selflessness of first responders—firefighters, police, EMS, and search & rescue personnel—who come to the aid of people in need regardless of their own circumstances. West Virginia University Occupational Medicine is saying thank you by offering a free physical exam for a day at select locations to all …
Read MoreGet Creative in Promoting Your Urgent Care with Seasonal, Targeted Freebies
Think about the last promotional pen you used, or the sticky-pad you wrote on with it. It’s likely you don’t remember where you picked up either of them (even if it was the same place). Now, imagine that you used a tick remover that was given to you to remove a blood-sucking parasite from your child’s arm. You probably know where that one came from. PhysicianOne Urgent Care hit on that very idea when it …
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