Practice Management
An expected holiday rush moved Baptist Health Madisonville (Alabama) to implore area residents to try urgent care for medical needs that might not warrant a trip to its emergency room. Kristy Quinn, the hospital’s marketing and public relations director, says high traffic times like the early-winter holidays make it difficult for the hospital to treat low-acuity cases that could be handled safely in the urgent care setting. “If people can evaluate what they are coming …
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The growth of telemedicine in urgent care and other settings is helping feed greater access to nurse practitioners and physician assistants. Relaxed scope of practice laws in both red and blue states, as well as evolving digital health technology that exploits the popularity of smartphones and tablets, make it easier and less expensive for patients to connect online—a model that typically employs NPs and PAs under the supervision of an on-site physician. This is further …
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If it were a nation unto itself, the U.S. healthcare system would have the fifth-largest economy in the world. As it is, it accounts for more than 17% of the U.S. economy—with spending in the emergency room being the fastest-growing portion, according to a new article in the Journal of the American Medical Association. U.S. Spending on Personal Health Care and Public Health, 1996-2013, by Joseph L. Dieleman, PhD, points out that Americans spend more …
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Increasing healthcare spending and an aging population are expected to boost demand for cost-effective, convenient medical care—adding up to strong growth in the urgent care marketplace for the remainder of the decade, according to a new report from Market Research Search Engine (MRRSE). The company’s conclusions are based on in-depth interviews with key opinion leaders within urgent care, but also on extensive secondary research. The report describes the industry as “highly fragmented,” with “small players” …
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Industry executives predict that as more patients come to understand the level and breadth of service available at urgent care centers, along with the cost and efficiency benefits, they’ll flock to centers in even greater numbers than they have in recent years. For example, the Urgent Care Association estimates that the average cost of a trip to an urgent care facility is $155, comparing favorably with the cost of an average trip to the emergency …
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Despite ongoing growth in the number of urgent care centers, many institutions still fail to see the profitable big picture of aligning with urgent care, or of opening locations of their own. A study by the University of Minnesota and Urgent Care Partners (UCP) reveals that healthcare providers are not actively coordinating the growing urgent care primary care channel, or effectively managing downstream referrals. The UCP Urgent Care Survey found that 66% of urgent care …
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When an urgent care physician suggests that a patient see another clinician for follow-up care, patients usually take that advice, according to a study by the Uniersity of Minnesota and Urgent Care Partners. In fact, 66% not only took the doctor’s advice to seek further care, but went to the specific provider recommended (though a specific provider was recommended just 21% of the time). Overall, 76% of patients who were told to seek follow-up care …
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Helping patients manage chronic conditions typically falls to primary care providers or specialists. At the same time, those people are just as likely as other patients to walk into your urgent care center—if not more so. CityMD and Mount Sinai Health System in New York City have teamed up to formalize a referral system that is designed to benefit all parties concerned. Mount Sinai will encourage patients to visit CityMD clinics when they have a …
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Patient reviews on websites like Yelp can encourage another patient to try a new urgent care center. A high volume of such reviews can improve its ranking in both Google Local and Apple Maps. One New York-based urgent care chain crossed the line—and the law—by paying thousands of dollars for positive reviews over a 2-year-period, though. The reviews in question were not even written by patients; the company engaged ad agencies and freelance writers who …
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Markets where there are higher concentrations of urgent care centers have lower emergency room visit rates, according to a new survey from the Deloitte Center for Health Solutions. Not unexpectedly, the inverse relationship was also shown; areas where urgent care centers are less concentrated tend to have higher ED visit rates, as well as larger uninsured and Medicaid populations. Industry watchers are eager to see how the numbers trend, as urgent care continues to emerge …
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