In a bold attempt to wrangle Millennial patients in search of a healthcare setting that meets their needs, a company called Forward is billing itself as the “Next Gen Doctor’s Office.” Its website promises whole-body wellness, a personalized health plan, and unlimited office visits (and “app support”). Essentially, it’s a direct, membership-based primary care model that offers 24/7 on-demand access via telemedicine. The obvious question for JUCM News readers is, what does this mean for …
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