Some patients are eager to take your advice regarding vaccine-preventable diseases. Others not so much. That doesn’t mean they’re unreachable, however. A study just published in Pediatrics indicates how you approach the subject can make a difference. Focusing on human papillomavirus (HPV) vaccination, the researchers found that acceptance rates were higher when the clinician used a “presumptive” communication style—making a strong recommendation based on the presumption that vaccination will be acceptable to the patient, as …
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