You’ve done the hard part—selling your occupational medicine services and delivering on your promise of providing excellent care—but now you have to ensure the client recognizes the value you bring to the table. After all, return-on-investment is only as good as the data demonstrating it. What about return-on-value (ROV), though? As noted in a recent article in Milwaukee Business News’s Biz Times, the subtle difference may point decision-makers in slightly different directions. You should seize …
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