A patient Googles “urgent care near me” and sees your location among the top three results. Even better, they see that your center is on their way home and open until 8. And yet, when they get to your place at 7:25 they find the posted hours say you closed at 7. Here’s the problem in this hypothetical—but very real life—scenario: Even if your website is up to date web crawlers can still “find” and …
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