Somewhere between the episodic nature of the typical urgent care visit and the steady relationship between patient and primary provider lies a need for employers—your occupational medicine customers and prospects—to support the health of their employees. This need may be especially great with many companies having trimmed their workforces; fewer employees doing more work than ever before means there is real economic value in keeping those workers well and on the job.
Read MoreUnderstanding and Embracing the Phrase ‘It Depends’
Make Connectivity Part of Your Marketing Strategy
We live in an entirely new business world these days: a world in the midst of rapid change and new rules. Three words seem to embody this new reality: • leverage • integration • alliances These three words apply well to urgent care clinic sales and marketing. They can also be viewed as essential to the concept of connectivity. Here, we will review how connectivity can be used to enhance an urgent care clinic’s occupational …
Read MoreEmbracing a Culture of Constant Change
Reducing Pediatric Medical Legal Risk in Your Urgent Care Center
Using Fallback Options to Your Advantage
Overcoming the National Contract Barriers
Simplify Communication to Get Your Message Across
I routinely receive more than 75 e-mails every day, have about 100 cable television stations to choose from, can look up virtually any topic on the Internet, receive scores of mail pieces each week, and have an untold number of voice messages daily. It is not surprising that the average person is receptive to but a fraction of information before them. Thus, there is a dilemma: How do I get my message across in such …
Read MoreMarketing on a Shoestring Budget
Heard the adage, “You’ve got to spend money to make money?” Of course you have, and chances are you subscribe to that notion. Well, not so fast. You should spend money on marketing your occupational medicine services, but you can spend it judiciously. Only so much new business can be generated from direct sales; new business must be supplemented with business that is generated through marketing activities that do not rely on face-to-face communication. If …
Read More25 Sales and Marketing Pearls
This month’s column provides some easy-to-execute sales and marketing tips that we have found helpful in moving a clinic’s occupational health initiative forward: Sales Skills and Techniques Use euphemisms to convert negative phrases into positives. “You have a problem” should be “You have an opportunity.” “You have a high injury rate” becomes “if we can help lower your injury rate, it would result in lower workers’ comp costs.” Orchestrate clinic visits to make …
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