Journal of Urgent Care Medicine

Calculating the Value of a Like: The Muddled ROI of Facebook Advertising

Urgent message: Ideally, paid advertising should show a return on investment based on the revenue it generates. However, revenue-based metrics are difficult to prove using social media, in which “likes” are more valuable in identifying fully engaged patients than generating direct sales. When it comes to social media marketing channels, Facebook remains atop the throne. The fact that 80% of Fortune 500 companies have an active Facebook page more than supports that assertion, and stands …

Recognizing and Preventing Provider Burnout in Urgent Care

Urgent Message: Urgent care demands that providers meet goals for fast patient turnaround and positive patient experiences, which when combined with tight staffing makes recognizing and preventing provider burnout a priority for urgent care providers. It’s been said that providers are the lifeblood of any healthcare organization. Indeed, they’re the collective engines that make everything go, such that their focused engagement and dedicated patient care are critical for organizational success. But that dedication often leaves …

How to Hire Your Next Urgent Care Manager

Urgent message: Urgent care centers need engaged and effective operations leadership, which entails clearly defining managerial roles, individual skillsets and personality characteristics and also having a process for attracting, interviewing, and qualifying managerial candidates. Alan A. Ayers, MBA, MAcc is Vice President of Strategic Initiatives for Experity and is Practice Management Editor of The Journal of Urgent Care Medicine. Jim Clifton, the highly respected CEO of global performance and research leader Gallup, has often stated …

The Top 10 Mistakes Hospitals Make in the Urgent Care Business

Introduction It should not be surprising that when hospital executives and personnel sit down to discuss issues and problems around population health, accountable care organization (ACO) integration, network development, cost containment, new product lines, hospital readmission rates, care coordination, and related topics they often arrive at hospital-centric and hospital-based solutions to solve them.1 As hospitals and hospital networks look to urgent care centers to address some of these issues through hospital/urgent care affiliations, joint ventures, …

Who’s the Boss? The Organizational Impact of Bypassing the Chain of Command

Urgent message: A chain of command exists in most organizations to assure efficient and accurate communication, orderly and organized business operations, and proper allocation of time and resources. When the chain of command is broken, however, the entire business can suffer. In American business culture, organizations are typically built in a hierarchal structure and follow an established chain of command. To ensure smooth and efficient operations, employees are generally expected to communicate work issues to …

Enhancing Urgent Care Profits with Travel Medicine

Urgent message: Travel medicine is a service addition that enables urgent care operators to attract more patients and increase revenue from existing patients while leveraging existing infrastructure and personnel. When an urgent care center’s patient revenues exceed operating expenses, the operation is said to have achieved break-even profitability—at which point each incremental patient visit contributes directly to the bottom line. Nevertheless, in the face of rising fixed costs and falling payer reimbursements, many centers still …

Cost-Effective Staffing with Medical Assistants

Urgent message: Medical assistants (MAs) provide flexible, cost-effective clinical support for urgent care centers. With proper training and working under a physician’s supervision, an MA can perform most basic support functions in this setting. Introduction While there’s a lack of verifiable data as to the total number of unsuccessful urgent care endeavors, we can presume at least one common reason urgent care centers shutter their doors and permanently cease operations: they exhaust their working capital. …

Understanding the Impacts of Health-Care Reform on Urgent Care

Urgent message: Urgent care plays a vital role in reducing medical expenses and improving population health by enabling the right care, at the right place, by the right provider, at the right price. Introduction Health-care reform, quality of care, and costs are center stage topics for politicians and the general public. As medical providers and administrators in the United States, we share in the challenge of understanding this complex system. Whereas traditional approaches in the …