Anyone with a working knowledge of urgent care services knows it’s typical for an urgent care center to offer x-rays on site. And even if the general public has a vague awareness of that, they could probably stand some reminding—especially if you have the opportunity to also let them know that you’re investing in your business so you can take even better care of them. Graham County Urgent Care and Family Practice in North Carolina, for one, seems to recognize and be eager to capitalize on that idea. The business utilized local media to announce that new x-ray equipment would be installed within weeks, thanks to cooperative efforts with the Graham County Board of Commissioners. The campaign also may have served to reintroduce the urgent care to some area residents, as the operation’s location had been vacant for a bit between one urgent care business leaving town and the new proprietors moving in. Especially in parts of the country where walk-in healthcare facilities may be few and far between, ensuring that patients know you’re there is not only good business sense, but also a community service.
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Remind Prospective Patients Why They Should Visit Your Urgent Care Center