A new GoHealth Urgent Care-supported study by The Health Management Academy indicates that 74% of leading health systems are likely to expand their urgent care presence over the next 5 years, though only 11% say they’re “thriving” in urgent care at this point. (For purposes of the survey, “leading health systems” include the top 25 U.S. health systems based on net patient revenue per health system.) According to Thriving in the Urgent Care Market: The Leading Health System Perspective, 82% of the C-level executives who participated say meeting consumer demand and creating a better patient experience will be the top drivers of sustained growth. The majority also recognize the opportunity to leverage urgent care networks to increase connectivity and improve long-term patient outcomes. The report echoes previous research and the prevailing wisdom that taking a retail-like approach to engaging patients as customers will be key in the continued growth of the industry.