Amazon recently made headlines by offering One Medical 24/7 on-demand virtual care access and limited brick-and-mortar office access for Prime members for a rock-bottom price of just $9 a month. After investing $3.9 billion in the concierge platform for primary care, Amazon has yet to gain the traction it needs to realize a return, many observers believe. While urgent care operators are absorbing the chatter around Amazon and likely struggle to process the real-world threat …
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