Local media around the country are starting to report people being injured moving down the street—most often on foot, but some drivers, too—while distracted by the game Pokémon Go. Yes, some of them might end up in an urgent care center, but the most important thing for operators to be aware of is that Niantic, the game’s maker, plans to offer local advertising opportunities soon. The location-based game for mobile devices tracks the player’s movements …
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