Journal of Urgent Care Medicine

Making a Business Case for Urgent Care Holiday Hours

URGENT MESSAGE: Whether an urgent care center should be open 365 days per year or close on major or minor holidays depends upon factors that influence profitability, such as patient demand, competitive positioning, staff availability, payer reimbursement, and the branding impact of after-hours accessibility. Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine, serves on the Board of Directors of the Urgent Care Association, and is Vice President …

November 2012

Wear Your Brand: Increasing Awareness of Your Urgent Care Center

Urgent message: An urgent care entrepreneur is the “product” and must become skilled at promoting him/herself. When you “wear your brand,” you call attention to what you have to offer, generating awareness of an interest in your urgent care center. ALAN A. AYERS, MBA, MAcc, ExperityOn a recent visit to a popular bakery-café, I noticed a young woman on the sofa working on her laptop. For passersby, there was no question about which candidate would …