Alan A. Ayers, MBA, MAcc, is Practice Management Editor for JUCM—The Journal of Urgent Care Medicine, a Board Director for the Urgent Care Association of America, and Vice President of Strategic Initiatives with Experity. Urgent message: Many urgent care centers have embraced school, sports, and camp physicals as a way to raise awareness of their services among athletic directors, coaches, trainers, and parents of high school and middle school students. Because of the increasing attention …
Read MoreMarketing Strategies: School, Sports, and Camp Physicals
Urgent message: Sports physicals offered by an urgent care center can be a “win” for both the center and the community. The community gets a flexible source for a time-critical service and the center gets another way to attract new and repeat business. ALAN A. AYERS, MBA, MAcc Practice Velocity Schools, camps, inter-league and club sports programs typically require a pre-participation physical examination to evaluate a participant’s general health, fitness level, risk of injury and …
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