Columbia Medical Associates (CMA) of Spokane, WA chose to tackle runaway medical costs by taking a deep dive into the data pool, searching for areas where resources were being expended needlessly. The first glaring point: They had to reduce emergency room utilization without sacrificing patient care. One solution: Teach patients the concept of seeking the “right care at the right time.” That included getting them to realize they could be seen efficiently and receive excellent …
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