Strategic Planning

Strategic Planning

Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …

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Urgent Care College is Rebranding to Recognize All Clinicians

Urgent Care College is Rebranding to Recognize All Clinicians

Urgent care centers are staffed by more than just highly qualified physicians. Other clinicians—nurse practitioners and physician assistants among them—contribute to the success of a practice and have ongoing educational needs, too. Recognizing that, the Urgent Care College of Physicians (UCCOP) has been renamed the College of Urgent Care Medicine (CUCM). Sean McNeeley, MD, president of the College and a regular contributor to JUCM, revealed the change in a new monthly newsletter called Urgent Caring. …

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