We’ve mentioned here that healthcare costs and physician shortages could amount to an opportunity for creative urgent care businesses. Valley Immediate Care in Oregon is the latest operator to adopt an increasingly popular strategy to take advantage of that opportunity: low-cost “subscription” healthcare services, in this case marketed under the name My Urgent Care 365. Individual subscriptions cost $40 a month and entitle the subscriber to three visits annually, with a $25 urgent care fee. …
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