Every business—universally, in every field—survives on its ability to draw the right customers. For healthcare professionals, that means patients. In this age of on-demand service and walk-in appointments, more than at any other time, providers are also called upon to be astute marketers who know how to help patients find them when they need care. Making the effort doesn’t always assure success, however. So, it may be helpful to know that there are new, independent …
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