Retailer Apps Hope to Snag Patients From the Start

Retailer Apps Hope to Snag Patients From the Start

CVS Health recently launched a re-engineered smartphone app that hopes to make the consumer experience better, according to the Wall Street Journal. It includes prescription refill ordering by scanning a prescription package barcode and tools that offer more prescription price transparency. It also has a feature for scheduling appointments at MinuteClinics, video visits with a provider, and checking insurance coverage. Customer reward points and benefits are streamlined in the new CVS app interface. Also just …

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Cigna Moves to Keep Members Away from Urgent Care

Cigna Moves to Keep Members Away from Urgent Care

Cigna is collaborating with CVS Health to push members into retail clinics instead of visiting urgent care centers when they have immediate, nonemergent medical needs. The company claims that around 45% of urgent care visits could be handled in drugstore clinics—at a savings of 81% per visit for Cigna. The problem? Cigna’s data highlight the minority of patients seeking care. The majority (55%) could not be treated sufficiently in the retail setting, meaning they’d end …

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