Journal of Urgent Care Medicine

Using Education as an Occupational Health Marketing Tool

As marketing initiatives become increasingly self-serving, it behooves an urgent care clinic to differentiate itself by “playing the education card.” Why Education? Many employer decision-makers are still strikingly naïve about the value of a well-integrated, proactive approach to their company’s health and safety activities. Educational information does not come off as self-serving and is perceived as a “kinder and gentler” form of marketing. In our information-saturated world, it is imperative to find a way to …