Practice Management
Facebook is in hot water in the wake of revelations that Cambridge Analytica gained access to user data inappropriately. Now the social media pioneer admits that, at the same time, it was on the hunt for healthcare data on its own users, having asked hospitals to share information on illness and prescriptions for unnamed patients. Paradoxically, the company says it sought the information in order to help “major U.S. hospitals” identify patients who may need …
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Urgent message: Ideally, paid advertising should show a return on investment based on the revenue it generates. However, revenue-based metrics are difficult to prove using social media, in which “likes” are more valuable in identifying fully engaged patients than generating direct sales. When it comes to social media marketing channels, Facebook remains atop the throne. The fact that 80% of Fortune 500 companies have an active Facebook page more than supports that assertion, and stands …
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Once the geese start heading south for the winter, retirees can’t be far behind. The question is, where’s home, medically speaking? Typically, these snowbirds (seniors who spend the warmer months in the states where they established their lives but head to southern climates for the winter) keep their “regular” doctors up north but don’t have close ties to medical care near their winter homes. Urgent care could be the perfect solution, however, especially if operators …
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URGENT MESSAGE: A seismic shift away from traditional marketing toward digital media and popular consumer social media platforms such as Facebook, LinkedIn, and YouTube has led most medical practices to focus on attracting and engaging both current and new patients via the internet. Urgent care practices, often the best-kept secrets in their communities, now have an unprecedented opportunity for growth using digital marketing and social media to their advantage. Parham Javaherian, MBA, is Chief Executive …
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