Electronic Nudges Improve Flu Vaccine Rates

Electronic Nudges Improve Flu Vaccine Rates

A new study in JAMA found that sending electronic reminders (or “nudges”) significantly improved influenza vaccination rates among people with chronic diseases compared to standard care. During the 2022–2023 flu season in Denmark, researchers found only 40.7% of patients with diabetes and 44.6% with heart failure received flu shots. After sending electronic letters with tailored messages to 299,881 patients aged 18 to 64 in 6 different randomized groups, the overall vaccination rate was higher for …

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