It’s likely every successful urgent care operator has caught on to the idea that effective search engine optimization (SEO, the key terms and phrases that make your web content identifiable to Google and other search engines) is necessary for you to stand out in your marketplace. But have you thought about updating your SEO terms seasonally? Holiday optimization tips for remaining competitive in the SERP, on the website Search Engine Land, includes urgent care centers …
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URGENT MESSAGE: Mobile devices have gone from a convenience to a link between an individual and practically every facet of life—work, entertainment, and even healthcare. If you want them to help lead patients right to your door, you’ve got to ensure you’re linked in to search engines that employ location-enabled technology. Drew Reitzel is a partner in Sprout Marketing Group in Orlando, FL. Introduction In the ever-changing world of search engine optimization (SEO), local search …
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