Alan A. Ayers, MBA, MAcc Urgent Message: Whether an urgent care center should be open 365 days per year or close on major or minor holidays depends upon factors that influence profitability such as patient demand, competitive positioning, staff availability, payer reimbursement, and the branding impact of after-hours accessibility. As urgent care operators look to the coming holiday season and begin their strategic planning for the new year, many are faced with the question of …
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