Marketing of Home STD Tests Misses the Mark—at What Cost to the Patient?

Marketing of Home STD Tests Misses the Mark—at What Cost to the Patient?

Rates of infection with sexually transmitted disease are up. If you practice in urgent care, you probably don’t need statistics to know that, as many patients concerned about possibly having an STD find comfort in the relative anonymity of the urgent care center, and opt to get tested there instead of in their “regular” doctor’s office. Now the makers of “home tests” are taking aim at these same prospective patients with marketing messages that promote …

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