Urgent message: LGBTQ individuals are subject to implicit and explicit bias in our society, ranging from microaggressions and antagonistic legislation to overt discrimination and harassment. This can inhibit willingness to seek medical care—and, subsequently, lead to worse health outcomes. Given the more accessible, episodic nature of urgent care, understanding how word choice and other subtle cues communicate our competency in working with LGBTQ patients can help us engender trust more quickly. INTRODUCTION The goals for …
Read MoreCourting LGBTQ Patients Can Benefit Communities and Your Revenue Stream
Urgent care centers might be wise to follow the lead of the many nonhealthcare businesses that have recognized the value of ensuring that lesbian, gay, bi, trans, questioning (LGBTQ) consumers are welcomed and treated appropriately. Many have invested heavily in marketing and advertising that gets that message across, in fact. Aside from the ethics of ensuring that all patients are treated with dignity, respect, and the appropriate care, a survey by Community Marketing shows that …
Read MoreMaking Your Urgent Care Center Welcoming for LGBTQ Patients
Urgent message: There is a growing need for awareness of medical, safety, and social issues involving the lesbian, gay, bisexual, transgender, and queer community in health care. Here’s how urgent care fits in. Introduction There are significant unmet health needs among members of the U.S. lesbian, gay, bisexual, transgender, and queer (LGBTQ) population, many of whom are afraid to access the health-care system and face barriers to care even if they do seek treatment. Clearly …
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