The Merriam-Webster dictionary defines herd as “a group of individuals usually having a common bond” or “a number of animals kept under some type of human control.” So let us think bulls (to some, a fitting metaphor for a piece on sales). For every early adaptor or contrarian, there seem to be 10 other people who prefer to follow the leader. For every buyer of urgent care occupational health services who buys offensively out of …
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