Offering preparticipation physicals to student athletes is a win-win-win proposition. It can be lucrative. It renders an important service. And because of the exalted place of school sports in American society, ensuring that young athletes are healthy enough to participate spotlights your urgent care in your community and makes people aware of the many other services you offer. The key to profitability is effective marketing. Area school children who participate in sports are required to …
Read MoreUsing Workplace-based Education as a Marketing Tool
Offering a key decision-maker a tour of your facility is often helpful in signing a new client. But what about the scores of individuals who work for that company? They’re not likely to come traipsing through your clinic en masse, hungry to learn about your services. Remember what the infamous criminal Willie Sutton said when a reporter asked him why he robbed banks: “That’s where the money is.” Similarly, if you want to reach the …
Read MoreDisciplined Time Management Drives Your 2011 Marketing Plan
Discipline on the “sales side” involves two significant issues: time management and playing the numbers game. Time management is the essence of effective sales. It’s mathematical: carve out 20% more time for sales and your numbers go up by 20% or more. Monitor your time allocation through the maintenance of honest weekly time sheets. Do not drift away from this commitment; keep your timesheets going through both good times and bad, look for shortfalls on …
Read MoreMarketing on a Shoestring Budget
Heard the adage, “You’ve got to spend money to make money?” Of course you have, and chances are you subscribe to that notion. Well, not so fast. You should spend money on marketing your occupational medicine services, but you can spend it judiciously. Only so much new business can be generated from direct sales; new business must be supplemented with business that is generated through marketing activities that do not rely on face-to-face communication. If …
Read MoreOccupational Health Sales and Marketing as a Team Sport
A thinly veiled secret in most urgent care clinics is the marginal role that sales and marketing plays in the mores of these organizations. Indeed, healthcare sales professionals tend to be like your Uncle Fred: it’s always nice to see him, but he’s not really woven into the inner fabric of your family. Why? To a large extent, urgent care owners have a hard time merging the healthcare side of their clinic(s) with the business …
Read MoreOccupational Medicine- June, 2007
Using Education as an Occupational Health Marketing Tool
As marketing initiatives become increasingly self-serving, it behooves an urgent care clinic to differentiate itself by “playing the education card.” Why Education? Many employer decision-makers are still strikingly naïve about the value of a well-integrated, proactive approach to their company’s health and safety activities. Educational information does not come off as self-serving and is perceived as a “kinder and gentler” form of marketing. In our information-saturated world, it is imperative to find a way to …
Read MoreDeveloping a Marketing Mindset for Occupational Medicine Services
From a business perspective, successful operation of an urgent care clinic is predicated on the owner’s ability to promote services in an aggressive and meaningful, yet cost effective, manner. This necessity is even more pronounced when occupational health services are included in the mix because such a “blended clinic” deals with two different prospect universes. The starting point in promoting an urgent care practice is to develop and commit to a forward-thinking marketing mindset.
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