Specialty urgent care centers of every stripe are on the rise across the country. One of the arguably most natural fits, orthopedics, is proving to be an especially attractive prospect for a Michigan couple who’ve launched an aggressive plan to open 32 specialty locations over the next 5 years. All will be operated as OrthoNOW franchises. Right now, Kelly and Mark Olin’s flagship location in Flint, MI averages around 20 visits a day, though they’re …
Read MoreMichigan Blues Start Pushing Telemedicine
Blue Cross Blue Shield (BCBS) of Michigan and Blue Care Network have apparently seen the light when it comes to the benefits of telemedicine. They’re working with physician groups on creating new financial incentives to expand member utilization. Seventeen groups, in fact, have already submitted telemedicine plans that could reap additional payments. Others are strategizing the best way to incorporate or expand telehealth offerings. BCBS says urgent care will figure prominently in its own efforts. …
Read MoreUrgent Care Take Note: Insurers Are Warming to Telemedicine
Blue Cross Blue Shield of Michigan is the latest big insurer to start encouraging telemedicine for plan members with relatively minor complaints. As of July 1, BCBS will be working with American Well to offer the service to employers with fully insured and PPO policies. Plans see the new technology as a way to reduce costs—mainly by keeping patients out of the emergency room, which aligns perfectly with the urgent care approach—and to meet consumer …
Read MoreUrgent Care Surges in Southeast Michigan
Southeast Michigan is seeing a surge of urgent care growth this spring—and industry watchers are saying operators can thank President Obama, in a roundabout way. Regional growth started to pick up speed after the Affordable Care Act (ACA, or “Obamacare”) was passed in 2010, fueled by an influx of newly insured patients who need care immediately, but who may have been steered into urgent care by employers hoping to stem rising emergency room bills. With …
Read More