Membership-based payment models might offer the best of both worlds for urgent care operators and patients. The way Valley Immediate Care in southern Oregon structured its version, patients paying a small monthly fee get discounts—50%—on most services needed at the time of a visit. My Urgent Care 365 has enticed new patients to visit the clinic, helping to increase revenue in the process. Valley Immediate Care CEO Brent Kell will share some insights into how …
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